ISBIS4 Abstract

Contact Author's Name: Rogelio Ramos-Quiroga
Title of Abstract: A Sequential Approach for Design Selection
in Multinomial Logit Models.
Author(s): Rogelio Ramos-Quiroga, CIMAT, Mexico.


Multinomial logit models have been extensively applied in marketing and transportation studies. We propose a procedure for design augmentation in the context of a price sensitivity study. We adopt as optimality criteria the minimization of the variance of price elasticities estimates.